At Butterfield & Robinson, we like to think of ourselves not as a travel company, but rather a company of travellers. We strive to create incredible travel experiences to share with our travel companions. Obviously, the more we know about our travel companions, the better we can customize and improve their experience. As we plan your trip, we will ask you for personal information (some mandatory, some optional); in turn, we promise to protect this information and ensure that it remains confidential. We also promise never to sell your information to anyone.
What We Ask For & Why
You can purchase a trip or make a reservation by contacting our Travel Advisors, or by visiting our website. At that time, we will ask you to provide some basic information (such as your name, phone number and credit card number and expiration date) so that we can identify you, follow up with you and process your purchase. We may also require your gender and age for identification purposes. However, we may need more information than is required for a standard travel booking, as we strive to offer an unparalleled level of customized service. Below is a description of some of the extra information we may require:
We understand that many people prefer or are required to follow certain diets. We try to accommodate these choices and needs whenever possible. To accomplish this, your dietary preferences must be recorded in your booking. This information is then transferred to your B&R guides, who will in turn contact the various restaurants and hotels to ensure that your requirements can be met.
Physical and Health Details
We need to obtain information about your age, gender, height and general health so that we can provide you with the appropriate equipment and ensure your personal health and safety.
Flight and Passport Information
We request your flight information in order to provide you with any necessary airport pick-up or drop-off services and/or to ensure that you will have adequate time to get to the airport for your flights home. For some trips, we request passport information because it is required by our local service providers (e.g. a hotel or a ship) or to facilitate your further transportation while on a B&R trip.
B&R constantly strives to provide you with the highest level of personal service. Our Travel Advisors record any special requests or preferences that are specified at the time of your booking. This information is passed on to your guides and enables the guides to meet and exceed all of your expectations. Also, our guides may pass on information about special requests or preferences expressed by travellers while on a trip. We maintain a record of this information to ensure that on subsequent trips these personal preferences continue to be accommodated. We also keep a record of past trips you have taken with us, which allows us to understand the type of activities or trips you prefer and to determine what information (i.e. about new or revised trips) you might find interesting.
The Slow Road e-mail newsletter
B&R’s e-mail newsletter provides regular updates and articles about B&R trips. To sign up for this service, we ask that you provide us with your name and your e-mail address. You may unsubscribe at any time by using the link provided on every newsletter.
Brochures: We use your address information and personal preference details to mail you select B&R brochures. If at any point you wish to have your name removed from our mailing list, please contact us at firstname.lastname@example.org or by phone at 1.800.678.1147. When we mail you a brochure, we send your address to an external company that processes the mailing on our behalf. We use contractual and other means to protect your information while our agents are processing it.
Research: From time to time, B&R will retain the assistance of external service organizations to help us understand our travellers and any trends in our industry. We may disclose some of your personal information to those companies solely for the purpose of conducting research and analysis on behalf of B&R. We use contractual and other means to protect your information while our agents are processing it. We are always interested in how our travellers first heard about B&R, and we may ask you for information about how you discovered us and what types of media you watch and read. We gather this information to enable us to understand which marketing and advertising tools are most effective for our business.
Does B&R collect any other information about visitors to the website?
We constantly seek to improve our website and the online services we offer. As part of these efforts, we collect and analyze certain information about visitors to our website. This data includes (but is not limited to) domain and/or web browser information. We may track which website you visited before arriving at our site and the website you link to when you leave www.butterfield.com. We may also keep a record of which pages you visit on our site and how long you spend on each page.
Our Promise to You
At B&R, we understand the importance of privacy. We treat our travellers as part of our family and carefully protect all the information they have entrusted to us. The information we request from you will enable us to provide you with the highest levels of personal service on every B&R trip. We will not disclose any personal information to any external company or person, except as described above, without a traveller’s informed consent unless we are required by law to do so. With the growth of electronic media, we recognize that it is necessary to take further steps to protect the privacy of the individual. We fully support the new Canadian legislation, the Personal Information Protection and Electronic Documents Act, in its role to protect the privacy of the individual. Our role in protecting an individual’s privacy does not stop with this Act. We maintain the security and confidentiality of the information disclosed by our travellers according to the strictest standards. We are continually looking for additional ways to ensure that the personal information we hold is secure and used in a responsible and respectful manner. As such, we ensure that the personal information entrusted to us is secure and will not be used for purposes other than what we require to deliver the service our travellers deserve and expect.
Your Right to Review Your Information
All B&R travellers are entitled to examine the information we keep regarding them, subject to any restrictions required by law, and may request rectification of inaccurate or incomplete information.
The term Butterfield & Robinson or B&R in this policy includes Butterfield & Robinson Inc., Butterfield & Robinson France and any of their wholly owned subsidiaries.